Shortlist 2023

Campaigns

B2B CAMPAIGN

50 Shades of Ginger

Agency: Fight or Flight
Client: Roland DG

Roland’s innovative TrueVis prints the brightest, most accurate colours - even tricky oranges and reds. How could we demonstrate this simple product truth and make the TrueVis printer famous? No one understands the nuance of red and orange better than redheads, whose diverse hair colour covers a hugely broad spectrum of shades. A...

Accounts Deceivable

Agency: Fight or Flight
Client: Medius

Finance professionals underestimate the scale of financial fraud. This was a challenge for Medius, a B2B provider of anti-fraud software. The solution? Tell a hard-hitting, moving story that was impossible to forget. Fight or Flight created Accounts Deceivable, a true-crime podcast, which examined the human cost of financial fraud. P...

Green Means Go

Agency: MHP Group
Client: E.ON

Green Means Go by MHP Group and E.ON used polling, poetry and people power to ensure that business leaders stayed focused on green investment during the energy crisis.The project started life as a b2b communications brief, but ended up as the centrepiece for a large, integrated campaign to tie in with E.ON’s Commonwealth Games sponsors...

In Liz We Trust?

Agency: COW
Client: Construct

What on Earth is the Value of Space

Agency: Ogilvy UK
Client: Inmarsat

With climate change and pollution dominating ‘green’ headlines, Inmarsat challenged Ogilvy to launch an altogether different, but just as vital, mission – alert people to the role space plays in enabling sustainability on Earth – and change mindsets around the threat posed by space junk. The world’s largest study into human percepti...

Zoom Towns

Agency: Zeno London
Client: Zoom

In mid-2022, with Covid abating, Zoom needed to move from pandemic ‘poster child’ to the forefront of hybrid working conversation. Zeno developed Zoom Towns – a UK-wide analysis of locations across the country that had seen a boom in remote workers, powered by platforms like Zoom. With a media strategy designed to reach both business d...

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BEST ENVIRONMENTAL PURPOSE CAMPAIGN

Money Saving Boiler Challenge

Agency: Nesta

Nesta’s Money Saving Boiler Challenge inspired thousands of UK households to change their boiler settings, saving money and energy at the peak of the cost of living crisis. Developed by an in-house team at Nesta, the UK’s innovation agency for social good, the campaign combined extensive research with innovative digital product design,...

Save Earth's Skin

Agency: Red Consultancy
Client: Weleda

Soil health is critical…a third of the world’s soil is degraded, threatening global food supplies, causing species extinction and increasing carbon emissions. Weleda, the original green beauty brand wanted people to join them in becoming activists for healthy soil. So Red Consultancy created the analogy of soil as the ‘skin o...

Save Our Wild Isles

Agency: National Trust, the RSPB & WWF

Save Our Wild Isles is the first time three of the UK’s largest nature charities – the RSPB, WWF and the National Trust – have come together to launch the country’s biggest-ever campaign, raising awareness about the state of UK nature and inspiring people, business leaders and governments to drive change and make the UK Nature Positive...

Unearthing The Green Gap

Agency: W Communications
Client: Grow To Know

For Grow to Know, W Communications took on the institutionalised world of horticulture to force inclusion and make gardening more accessible for people regardless of race, gender, age, or socioeconomic background. With a strategy of royal disruption over permission, we rocked the ground beneath the establishment’s feet to such an exten...

Urgent Conversation Murmuration

Agency: 89up
Client: RSPB

Ahead of the CBD COP15 UN conference on biodiversity, a coalition led by RSPB asked 89up to pressure the UK government to attend the conference, and push for a global deal to protect 30% of land and sea by 2030. Our focus was to raise awareness of the summit and show that the UK public were demanding action. In an extraordinary news cy...

Be Yourself... Celebrating Individuality through Uniforms

Agency: Tin Man & Lucky Generals
Client: Virgin Atlantic

When you land 2000+ articles globally in three days, you know you’ve made an impact. But when you genuinely make a difference to a company’s people and customers… that’s what makes a campaign special. To cement Virgin Atlantic as the most inclusive airline, we listened to our people, ripped up the uniform rulebook, allowing th...

Dramatic Transformation

Agency: Golin
Client: Asics

The ‘Before and after’ exercise transformation photos we see across social media and adverts are meant to send a positive message, but ASICS research showed that they were alienating people from exercise and damaging mental health. As a champion of mental wellness through movement, ASICS stood against this issue. Working with influence...

Love or Hate, the unborn baby edition

Agency: W Communications & adam&eveddb
Client: Marmite

For longstanding client Marmite, W Communications and adam&eveddb daringly utilised 4D ultrasound baby scanning technology to find the UK’s ultra-early lover and haters. Integrated in approach, our unborn baby campaign would traverse TV, traditional media, social media, and dark social pre-natal parenting groups all in the name of winn...

Me, My Autism & I

Agency: One Green Bean & Havas London
Client: Vanish

Spider-Man: No Way Home Home Ents Release

Agency: 72Point PLAY
Client: Sony Pictures

The Last Photo

Agency: Hope&Glory and adam&eveDDB
Client: CALM

We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives. There were ov...

The No-Bounty Celebrations Tub

Agency: Taylor Herring & Mars Wrigley

This campaign was devised to win the UK Christmas chocolate war and featured the most divisive chocolate in the Celebrations tub (and beyond) - the coconut-filled Bounty. In actual fact, the campaign didn’t feature Bounty at all, quite the opposite – it completely removed it - with the launch of limited edition No-Bounty festive tub...

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BEST INTERNATIONAL CAMPAIGN

Classics Can Be Remixed

Agency: Golin X Lola MullenLowe
Client: Magnum

To launch the Magnum Remix ice cream, we partnered with legendary chart topper Kylie Minogue and South Korean dance music icon Peggy Gou to create a remixed version and reimagined music video of ‘Can’t Get You Out of My Head’. We launched these at the Cannes Film Festival as part of an integrated campaign across earned, paid, owned and...

Human Renaissance

Agency: The Romans
Client: Estrid

Renaissance artists conspicuously ignored any hint of human body hair In their art. After all, men have been using art to dictate idealised standards of beauty for women since the first caveman decided to graffiti his walls. We set out to change that, partnering with diverse, inclusive influencers and talent across Europe to reimagi...

Period Crunch

Agency: COW
Client: Intimina

Our research revealed that women are still too uncomfortable to talk about periods and period health. And 77% of women have never talked about it at a place where the household regularly sits together to talk: the kitchen table. Introducing Period Crunch from Intimina, the taboo-busting breakfast cereal specifically created to bring...

Saw This, Made This

Agency: Bombay Sapphire for Ogilvy PR

Bombay Creativity has been at the heart of Bombay Sapphire for over 30 years. This year, the brief was simple but ambitious: get people to engage with their creativity - on a global scale - with an integrated, digital first campaign. The result was ‘Saw This Made This’ an epic eight month campaign that involved visionary film director ...

Sustainable Cities Index 2022: Prosperity Beyond Profit

Agency: Man Bites Dog
Client: Arcadis

The Sustainable Cities Index (SCI) for Arcadis by Man Bites Dog ranks 100 cities across a range of sustainability metrics, delivering outstanding media impact, driving prospect engagement and championing change. The 2022 Index – ‘Prosperity Beyond Profit’ – promotes a new vision of city success, redefining prosperity to incorporate ...

Taking LEGO fans to DREAM(Zzz)land with the LEGO Group’s most ambitious IP yet

Agency: The LEGO Group & Golin

In 2023, the LEGO Group wanted to excite and amaze kids with an all-new home-grown IP, LEGO DREAMZzz. But it wanted to launch in a whole new way for the brand, with episodic content first, followed by physical products not on sale until months afterwards. What followed was a truly international campaign that turned kid’s dreams ...

Conference of the People, Powered by PUMA

Agency: MSL UK
Client: PUMA

PUMA’s ‘Conference of the People’ aimed to close the gap between the deeply technical nature of sustainability and the expectations of a Gen-Z audience by giving that audience a voice. A 10 month programme put Gen-Z at the heart of PUMA and in with the brand’s C-suite. 11.8 billion impressions, 886 pieces of media coverage, 72million r...

Follow In Her Footsteps

Agency: Brands2Life
Client: LinkedIn

When LinkedIn was planning its sponsorship of UEFA Women’s EURO 2022 no-one knew what a phenomenon the Lionesses would become. We wanted to go back to the very beginning of women’s football and showcase the female role models who started it all – and, in the process, provide a platform to present LinkedIn’s commitment to ‘make the worl...

Real Life Roomsets

Agency: IKEA and Shelter with Hope&Glory and Weber Shandwick

Creating roomsets in IKEA stores that depicted the real living conditions of those in temporary accommodation had a profound impact. There were 324 pieces of editorial coverage, the IKEA policy pages set up for the campaign received 11,300 visitors and there were over 3.5m impressions and over 32,000 engagements on LinkedIn alone. ...

The Last Photo

Agency: Hope&Glory and adam&eveDDB
Client: CALM

Unearthing The Green Gap

Agency: W Communications
Client: Grow To Know

For Grow2Know, W Communications took on the institutionalised world of horticulture to force inclusion via a disruptive event within an event itself. With a strategy of royal disruption over permission, we rocked the very ground beneath the establishment’s feet to such an extent, Parliament took notice within 72 hours of our launch and...

What The Gut?

Agency: Ketchum UK
Client: Danone

When Activia asked us to educate the UK on their gut health – and the role Activia plays within this - we built a museum dedicated to all things bowel and beyond. The ‘What The Gut?’ Museum was backed by consumer research and created in partnership with the gut doctor, Dr Zoe Williams, and was a two-day exhibition that literally walked...

Be Yourself... Celebrating Individuality through Uniforms

Agency: Tin Man
Client: Virgin Atlantic

Iceland Food Club

Agency: Ketchum UK and Think Communications
Client: Iceland Foods

Skyrocketing inflation of gas, electricity and food dealt a heavy blow to consumers in 2022. Across Europe, rising costs were especially severe in the UK where food had soared 17.6+%. Iceland Foods, a value supermarket that serves many vulnerable UK communities, saw the harsh reality of growing food insecurity. So, we charted a new CSR...

March Of The Mummies

Agency: Pregnant Then Screwed

March Of The Mummies was the biggest ever family protest, of 15,000 families across 11 locations in the UK, to bring together one united voice to call for an urgent reform from Government on issues impacting the Motherhood Penalty, including childcare and the need for urgent investment in the sector that is drastically underfunded and ...

Reclaiming School Picture Day

Agency: The Romans
Client: Dove

28% of women with afro or textured hair skip school picture day due to anxiousness around race-based hair discrimination. To tell their story, we simply reshot some of these women’s school photos, but on their own terms as their most authentic selves. Our campaign resulted in the issuance of new government rules for schools abolishi...

The Last Photo

Agency: Hope&Glory and adam&eveDDB
Client: CALM

World’s First Human Rights Protest In Qatar

Agency: Be Broadcast
Client: The Peter Tatchell Foundation

The Be Broadcast team, the Peter Tatchell Foundation, and their partners organized the first LGBT+ protest in Qatar and any Gulf state, one month before the football World Cup began. The protest was pre- planned with security services, and the team prepared for every possible scenario.

Brenda Edwards at the heart of live saving CPR campaign

Virgin Media O2 in partnership with British Heart Foundation (supported by Hope & Glory and Broadcast Revolution

Agency: Virgin Media O2

O2 rolled out life-saving defibrillators in hundreds of its stores and worked with TV personality Brenda Edwards to raise awareness and encourage the public to sign up for free and easy CPR training with the British Heart Foundation. Brenda supported with a broadcast day, media interviews, quotes and photos, helping to secure over 80 p...

Chien' - The Scent of Tanya Bardsley

Agency: COW
Client: Missing People Search Dog Heroes

Search Dog Heroes is a new scheme to help find vulnerable people, such as those living with dementia, based on a person's scent. However, media had told Missing People it was a non-story. Working with practically zero budget, we played on the idea of scent and recruited reality star Tanya Bardsley to subvert a typical celebrity trope...

Crouchy Conducts the Classics

Agency: Taylor Herring
Client: Paddy Power

For the first ever ‘Winter World Cup’ we worked with Paddy Power to launch a festive album with a footie twist… Flanked by a 40-piece orchestra, former England striker Peter Crouch and opera star Paul Potts, joined forces to create a classical music album that featured festive remakes of terrace chants like ‘Engerland, Engerland’ a...

Dramatic Transformation

Agency: Golin
Client: Asics

Getting the nation talking... in BSL

Agency: Tin Man
Client: Cadbury Fingers

To launch Cadbury Fingers' partnership with National Deaf Children’s Society, Tin Man wanted the hearing community to experience exclusion – just like people with deafness do everyday - and used a blend of popular culture and purpose to do so. Consulting with a team of deaf advisors, we teamed up with deaf star ‘du jour’ – Tasha Ghou...

Logan Roy Opens the Markets

Agency: NOW and London Stock Exchange with Hope&Glory

We made fiction a reality as we arranged for Logan Roy to open the Market at the London Stock Exchange’s balcony to launch the final season on NOW. There were over 100 pieces of coverage across broadcast, print, and online titles. These included no fewer than 16 pieces of national media coverage dedicated to the stunt. Critically,...

Lucy's

Agency: One Green Bean
Client: Domino's

BEST USE OF CONTENT

50 Shades of Ginger

Agency: Fight or Flight
Client: Roland DG

Dramatic Transformation

Agency: Golin
Client: Asics

Life. Subtitled.

Agency: Boldspace and Markettiers
Client: XRAI Glass

XRAI creates software powered by Augmented Reality, converting audio into visuals allowing a pair of smart glasses to turn speech into subtitles, in real-time, changing the lives for the deaf and hard of hearing community. XRAI came to Boldspace and Markettiers to develop a strategy and inspirational content to launch XRAI to the world...

Opportunities to Save

Agency: W Communications
Client: Anthony Nolan

For Anthony Nolan, W Communications transformed the complicated subject matter of blood cancer and the stem cell donation crisis into a bold, influencer powered, content campaign that saved lives. Targeting a notoriously difficult to reach young male audience, our ‘Opportunities to Save’ campaign increased average annual donations sign...

Reclaiming School Picture Day

Agency: The Romans
Client: Dove

Scammer House of Horrors

Agency: Taylor Herring
Client: NatWest

We leveraged Halloween to bring the dangers of real financial scams to life and make this taboo topic truly engaging. Using genuine customer case studies, we created a trilogy of horror stories titled Scammer House of Horrors – complete with original illustrations and available to download free via the NatWest website. Acclaimed ...

Technicolour Sound

Agency: MSL UK
Client: Technics Panasonic

Our Technicolour sound campaign for Technics helped celebrate the 50th anniversary of a music icon. Through a world-first set across seven genres and seven DJs, we generated 54million minutes of content watched, a shout out from David Guetta and love from fans all across the world. Not only that, the anniversary decks sold out in weeks...

Be Yourself...Celebrating Individuality through Uniforms

Agency: Tin Man
Client: Virgin Atlantic

He's Coming Home

Agency: Mischief (MHP Group)
Client: Women's Aid

The Women’s Aid insight that instances of domestic abuse rise during major sporting events is a story that’s been told before. But that doesn’t mean it’s a story we should stop telling. We needed to build on this narrative, and use innovative means to propel it further. The integrated channel strategy encouraged action and support,...

Real Life Roomsets

Agency: IKEA and Shelter with Hope&Glory and Weber Shandwick

Reclaiming School Picture Day

Agency: The Romans
Client: Dove

The Last Photo

Agency: Hope&Glory and adam&eveDDB
Client: CALM

The No-Bounty Celebrations Tub

Agency: Taylor Herring & Mars Wrigley

Dove #TurnYourBack on Bold Glamour

Agency: Ogilvy UK & David Madrid
Client: Dove

In March 2023, the Bold Glamour filter launched on TikTok becoming a fast, and harmful threat to real beauty and mental health. Pushing the boundaries of AI technology, the new filter manipulated a user’s features to provide a digital ‘fix’ to what is considered ‘beautiful’. Within a matter of hours, the filter had been used in its hun...

Human Renaissance

Agency: The Romans
Client: Estrid

Meme-ingful Connections

Agency: John Doe Group
Client: Tinder UK

Tinder is the biggest dating app in the world, and 1 in 5 users identify as LGBTQIA+. However, the brand was not perceived by Gen Z as an inclusive space for queer people. The brand briefed John Doe to deliver a digital comms campaign during Pride that would help them shift this perception and show that the app is a fun, safe way for q...

More Pixels, Epic Details

Agency: FleishmanHillard UK
Client: Samsung

These days everyone thinks they’re Annie Lebovitz. 12mb cameras or less come as standard and take serviceable photos, so how much better can one phone camera be from the next? [spoiler: a lot better] When Samsung launched its 200mb pixel camera with ISOCELL HP2 image sensor technology, we knew talking specs and pixels in the abstrac...

OnlyNans

Agency: Zeno London
Client: Ofcom

70% of UK 13 to 24-year-olds* have seen harmful content on social media in the past three months, but few report it and most scroll on by. This desensitisation leads to acceptance that social media platforms are places ‘where negative stuff just happens’. And the cycle of harm continues. As the regulator for UK-based video-sharing plat...

Opportunities to Save

Agency: W Communications
Client: Anthony Nolan

Opportunties to Save

Agency: W Communications
Client: Anthony Nolan

A catalyst for action to improve women’s health

Agency: Brands2Life
Client: Hologic

Women’s health is more critical than ever, so Hologic, a global medical technology company, sought to effect change. Because ‘what gets measured, gets acted upon’, it created The Hologic Global Women’s Health Index, the world’s first and largest data set of women’s health. Our challenge was to raise awareness amongst influential UK sta...

Menopause Monologues

Agency: Ogilvy/The Pharm
Client: Boots UK

Boots took a traditionally taboo subject unnecessarily tainted with secrecy, and leveraged multichannel communications, and comedy, to generate an emotively powerful conversation – to create a campaign that went beyond the headlines. By working with six famous women we created Menopause Monologues, relatable stories anyone can watch...

Read Between the Lines

Agency: Help for Heroes

One in three veterans have felt suicidal yet research shows that veterans are less likely to ask for help compared to the general public. We believe one life taken by suicide is one too many. That’s why we’re on a mission to create suicide-safer communities where veterans and their families get the support they need. Read Between the ...

The No-Bounty Celebrations Tub

Agency: Taylor Herring & Mars Wrigley

Two Truths And A Lie

Agency: SHOOK for UK for UNHCR, the UN Refugee Agency Charity

Fish and chips. Marks and Spencer’s. Queen. All British icons. All only here thanks to refugees. At a time when anti-refugee rhetoric hit a new low, this campaign reminded the UK refugees have always positively shaped our society and culture. Using a strategic model about disinformation and beliefs, it armed the Brits who supp...

Women’s Health & Wellness Partner

Agency: The Academy
Client: Holland & Barrett

With an ambitious strategy to reposition itself from a retail to a service brand, Holland & Barrett has stepped forward to fulfil a national need and become a trusted women’s health and wellness partner. Our insight-led PR programme has introduced vital free services, support programmes and product solutions that have genuinely helped ...

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Boys Boys Boys

Agency: WongDoody
Client: Both&

Imagine not feeling at home in your own body. Not being able to look in the mirror. This is part of being transgender. Pioneering fashion brand Both& makes clothes specifically designed to create masculine silhouettes. We needed to introduce the brand and empower transmen with a moment of feeling seen. We hijacked a globally r...

Escape the UK

Agency: Taylor Herring
Client: easyJet holidays

As the cost of living spiralled, we wondered if it could be cheaper to power down the boiler, cancel the weekly supermarket delivery and jet off to the sun? Turns out, yes… Working with easyJet holidays, we created a month-long, all-inclusive ‘Escape the UK’ break in to the Stella Gardens Resort in Egypt. The holiday was fastidiousl...

He's Coming Home

Agency: Mischief (MHP Group)
Client: Women's Aid

King Charles III of Chocolate

Agency: Taylor Herring
Client: Mars Wrigley

Superdrug Shop Smart

Agency: Evoke MInd+Matter
Client: Superdrug

The rise in food banks has been well documented. But in 2022, as the cost-of-living crisis deepened, hygiene poverty emerged as a real issue. And nobody was talking about it. Enter Shop Smart – a small budget PR campaign – that made Superdrug the first health and beauty retailer to freeze prices and donate essential items across the UK...

Unearthing The Green Gap

Agency: W Communications
Client: Grow To Know

10 Point Plan

Agency: OVO

When the energy crisis took hold, panic gripped the nation, but no one had a solution. We needed a strong message to cut through the noise and push the Government to deliver real action. OVO achieved this by announcing its 10-Point Plan which would help stabilise the energy system. We ran an integrated public affairs, communications an...

50th Anniversary of Women’s Admittance to the Trading Floor

Agency: Edelman Smithfield
Client: London Stock Exchange plc

London Stock Exchange Group (LSEG) marked the 50th Anniversary of Women’s Admittance to the Trading Floor in 2023 with a multi-faceted communications campaign. The campaign included the commissioning of research exploring the economic impact of women in the City over the past 50 years, extensive media outreach and an iconic London ...

Choose Carton

Agency: Brands2Life
Client: Tetra Pak

In the last year, Tetra Pak has demonstrated true sustainability leadership with its Choose Carton campaign. The campaign has successfully affected policy change (DEFRA’s consultation on consistent household recycling); educated over two million consumers on the recyclable credentials of cartons and engaged a broader audience than ever...

From Bandwidth to Bad Actors

Agency: FleishmanHillard UK
Client: Akamai

How do you un-typecast a brand? That was FleishmanHillard’s essay question. Its client, Akamai, had become so well-known for its content delivery and edge computing innovation, future ventures risked being eclipsed by it. As it focused growth efforts on its cybersecurity offer, Akamai needed a strategic communications partner to ...

The IBM Banking Insider for IBM EMEA

Agency: Weber Shandwick

Having developed strong relationships with the EMEA banking sector, IBM turned to Weber Shandwick to transform their conversations from technical, functional solutions into deep client storytelling. Through qualitative and quantitative analysis, we uncovered the topics of conversation of most interest to business decision makers – from...

The win/win case for hybrid working

Agency: MHP Group
Client: International Work Group

Elon Musk recently claimed that “remote work is morally wrong” and Chancellor Jeremy Hunt said people who weren’t at their desks couldn’t be creative. Against this noisy backdrop our objective was to ensure IWG and its CEO Mark Dixon cut through the clutter as the leading commentator on the benefits of hybrid working. While many mainst...

#PensionAttention

Agency: Teamspirit
Client: The Association of British Insurers (ABI) and Pensions and the Lifetime Savings Association (PLSA)

We all want an enjoyable retirement. Yet, despite £billions spent on influencing consumers by the industry; few engage with their pensions and just 1 in 5 feel they have saved enough. The Association of British Insurers and the Pensions and Lifetime Savings Association have historically tried boosting pensions engagement using ‘trad...

Accounts Deceivable

Agency: Fight or Flight
Client: Medius

Scammer House of Horrors

Agency: Taylor Herring
Client: NatWest

The Financial Health of the Nation: The Barclays Consumer Spending Index

Agency: Barclays and MHP Group

Over the course of the past year, this Barclays PR campaign became the barometer of the nation’s economic health (used by the Bank of England), and a centrepiece of Barclays’ communications. We turned transaction data into national talking points, generated 6,000+ press clippings and became recognised by top-tier journalists and financ...

Transorming Britain's Homes: Barclays Greener Home Reward

Agency: Barclays and MHP Group

2022 saw a national effort to lower Britain’s energy use in the face of a supply crunch. Barclays launched a market-leading new product, which will ultimately help drive a measurable reduction in carbon emissions by UK homes and assist Britain’s net zero transition. Barclays’ communications team convinced the business to increase inves...

Women & Retirement Report

Agency: Scottish Widows

With economic conditions exacerbating the gender gap in pension savings, Scottish Widows launched a multi-channel campaign to urge the industry to provide more support and advice for women, particularly Black and ethnic minority women, struggling to save for retirement. Launching with fresh research looking at UK women’s attitudes towa...

Miss Diagnosed

Agency: The Romans
Client: Livi

The vast majority of women in the UK will be medically misdiagnosed at some point in their lives. So, working with medical app Livi, we wrote the first ever medical textbook for GPs that solely focuses on how conditions present in female patients differently to males.

Period Crunch

Agency: COW
Client: Intimina

Research revealed that women are still too uncomfortable to talk about periods and period health with family. 77% of women have never talked about it at a place where the household regularly sits together to talk: the kitchen table. Introducing Period Crunch from Intimina, the taboo-busting breakfast cereal specifically created to br...

See My Pain

Agency: Golin X McCann
Client: Nurofen

Women are more likely to experience pain, they’re also less likely to have it taken seriously by HCPs with nearly half (48%) of adults saying there is a ‘gap’ in the identification and treatment of pain between genders. Not through malice, but ignorance and unconscious bias. See My Pain brought the Gender Pain Gap into focus,...

The Truth. Undressed

Agency: Evoke MInd+Matter, AnalogFolk and EssenceMediaCom
Client: Bayer. Canesten

Introducing Canesten UK’s ‘The Truth, Undressed’ - a ground-breaking EDUCATION-AT-SCALE initiative. In a first, we partnered with PSHE Association, the national curriculum education body, to break down the misconceptions and taboos that surround vulval anatomy and vaginal health. Using unedited, real-life photographs of vulvas of all s...

Women’s Health & Wellness Partner

Agency: The Academy
Client: Holland & Barrett

Crowdsourcing a new Bold Ambition for 2030 and beyond

Agency: AstraZeneca

AstraZeneca has been on an incredible journey since 2018; delivering five consecutive years of industry-leading growth, playing a central role in changing the course of the pandemic and completing the largest acquisition in its history. The company has a long and successful history of involving employees in the creation and evoluti...

Let's TUI It

Agency: MSL UK
Client: TUI

Last year the world opened up again, but TUI was still dealing with the impact of furloughs and redundancies. Morale was low, new talent and even current colleagues needed to be convinced to work in an uncertain industry. How could TUI win back talent during the biggest crisis the travel sector has ever seen? How could we unite and ree...

No7 Future Renew™ Damage Reversal franchise – internal colleague launch

Agency: Boots and No7 Beauty Company

Following 15 years of research, the No7 Future Renew™ franchise launched on 12 April this year. With the potential to become No7’s biggest launch, we wanted to educate, engage and inspire 1,300 No7 advisors and 600 leaders and galvanise more than 50000 team members as advocates of the new range, in a new and innovative way. From the bi...

This is not who we are

Agency: Avon and Somerset Police

As the police, a key pillar of our approach to Violence Against Women and Girls (VAWG) is ensuring we have the right culture and standards within our organisation to earn the trust and confidence of our communities. Our high-impact, emotive and sometimes confronting employee engagement campaign was the first step in a long-term approac...

Winning Together Colleague Broadcast

Agency: Tesco, Teneo and ITN

Since Tesco launched its new purpose in 2021, we’ve seen continued volatility and the competitive environment has never been tougher. Tesco’s continued success depends on its workforce coming together as one team, united and guided by this purpose. So in early 2023, we set out to reach colleagues at scale to mobilise and re-energise th...

#TwinForHope

Agency: Universities UK International (UUKi)

Hikers Against Hatred

Agency: The Romans
Client: Adidas x Wiggle

A group of Muslim hikers came in for some terrible racist abuse while out walking in the countryside. We were outraged. And so during Ramadan 2023 we partnered with them to signpost the direction of Mecca along National Trust walks to show that our countryside is everyone’s countryside. We even released the world’s first all-weather pr...

Talk TV apology

Agency: Mind

Leading mental health charity manages fall out of false allegations broadcast on TalkTV that Mind is fundraising under false pretenses to pay for the legal fees of illegal immigrants. First the Mind PR team limit the damage, then kill the story before securing an on air apology. Charity PR team then uses the apology to generate nationa...

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MARKETING COMMUNICATIONS: AUTOMOTIVE AND TRANSPORT

Green Car Cross Code

Agency: Kindred
Client: ZenAuto

The UK is well on its way to a zero emissions future, and yet media conversation remains dominated by negativity. ZenAuto wanted to change the narrative and engage families on the topics that really matter to them to support the switch to electric. We created the Green Car Cross Code – an updated set of guidelines for kids, d...

Helmet Hair Salon

Agency: Words + Pixels
Client: Lime

Lime is the UK's leading e-bike and e-scooter provider, but as the business grew, it needed to focus on educating riders about safety and the benefits of alternative urban transport. Research revealed that one in five cyclists avoid helmets due to hair concerns, leading to less eco-friendly transport choices. To address this, we launch...

Hot Motor Bottles

Agency: Hope&Glory
Client: Dacia

We positioned Dacia as the great-value-no-hidden-costs brand by “trolling” our competitors. When BMW and Tesla announced that they would charge a subscription of features already included in customer’s cars, we had the perfect riposte. The campaign prompted a 31% increase in web traffic on launch day, an 11% increase in social traffi...

I Came By Train

Agency: Hope&Glory and Mother
Client: Trainline

We needed a campaign that encouraged younger people to take the train, particularly as commuting habits have shifted. We came up with #ICameByTrain: a multi-layered campaign that put Trainline at the heart of sustainable travel and our audiences’ news and social feeds. The campaign led a 37% uplift in 16-34 rail sales and a 42% u...

Pulling in the Right Direction

Agency: Mischief (MHP Group)
Client: Avanti

When Avanti instructed us to support their drive for hiring more female train drivers, there were more than a few leaves on the track. Post-pandemic infrastructure issues and industrial action created a hostile environment in which TOCs could not campaign without consumer backlash. ‘Pulling in the right direction’ changed that. The res...

Crouchy Conducts the Classics

Agency: Taylor Herring
Client: Paddy Power

Empty Nesters Take Flight: easyJet Recruits Over 45s

Agency: Taylor Herring
Client: easyJet

Hikers Against Hatred

Agency: The Romans
Client: Adidas x Wiggle

Love Me Do Comes Home

Agency: SHOOK for the National Trust

October 2022 marked the 60th anniversary of the Beatles’ debut single Love Me Do. It was written at 20 Forthlin Road, a terraced council house where the world changed forever. The National Trust, which now cares for Forthlin, wants its story to inspire new creativity. So, we took Love Me Do back to where it was born, with a front-ro...

Play-Doh Parenting is Messy

Agency: PrettyGreen
Client: Hasbro

Play-Doh is a bit messy (if you didn’t already know) and despite messy play having HUGE benefits for kids’ imagination and creativity, parents are still leaving the Play-Doh in the cupboard. Yep, Play-Doh has a consideration problem! Leaning into a negative brand perception is always brave. Play-Doh’s Parenting is Messy campaign ...

Be Yourself... Celebrating Individuality through Uniforms

Agency: Tin Man
Client: Virgin Atlantic

Country Music

Agency: Golin
Client: Premier Inn

The crashing of waves on a Cornish beach, the sound of bees buzzing around a Suffolk country garden, hedgehogs snuffling in a Midlands hedgerow... In a bid to help the nation rest easy and consider Premier Inn for their next countryside break, we launched the world’s first ‘country’ music radio station. Quite literally capturing ...

Escape the UK

Agency: Taylor Herring
Client: easyJet holidays

Nemesis: Campaign to Close a Legend

Agency: Smoking Gun
Client: Alton Towers Resort

Customer research shows that ride closures are a major sentiment detractor for theme parks. Closing Alton Towers Resort’s world famous Nemesis had potentially huge reputational and commercial risks. Through first-class storytelling, we turned the temporary closure into an activation that successfully kick-started the ride’s next cha...

Pulling in the Right Direction

Agency: Mischief (MHP Group)
Client: Avanti

The Shleep Sanctuary

Agency: Fanclub
Client: Emma Sleep

Our task; to platform how Emma helps people to awaken their best through its sleep (science) expertise and ultimately drive sign ups to its sleep advice newsletter. The Shleep Sanctuary took an old wives’ tale sleep hack (counting sheep) and created a unique experience still rooted in sleep science to pique the media's interest and ...

#MerkyFC

Agency: Hope&Glory
Client: adidas and #Merky

#Merky FC: a partnership between adidas and Stormzy’s #Merky Foundation will see real change in representation off the pitch in the football industry. The campaign achieved over 200 pieces of editorial coverage, including 30 pieces across national broadcast, print and online titles. As a result there were over 35,000 visits to th...

Boys Boys Boys

Agency: WongDoody
Client: Both&

Love or Hate, The unborn baby edition

Agency: W Communications & adam&eveddb
Client: Marmite

One's (still) Lovin' It

Agency: Ready10
Client: McDonald's

We convinced McDonald’s to celebrate a right royal year by changing its iconic tagline to “one’s lovin’ it” and rescored the five-note jingle with the Royal Philharmonic Orchestra, delivering a multi-channel campaign across TV, radio, press, outdoor, CRM, social, and in-store with PR in its bones. But it wasn’t quite over… …beca...

Real Life Roomsets

Agency: IKEA and Shelter with Hope&Glory and Weber Shandwick

The No-Bounty Celebrations Tub

Agency: Taylor Herring & Mars Wrigley

#NotComingHome

Agency: Red Consultancy
Client: Centrepoint

Youth homelessness charity Centrepoint needed a Winter campaign to generate coverage and donations. However, with Christmas vs the World Cup, it was going to be a fight for column inches. So we used the power of English football culture to our own ends. With chants of “It’s Coming Home” being heard across the nation, we shone a ligh...

Backpack to the Future

Agency: Kindred
Client: IET

Engineering has a ‘hard hat problem’. Synonymous with men in construction apparel, the look is outdated and bad for business. Only 12% of engineers are female and our growing STEM skills gap is costing £1.5bn annually. ‘Engineer a Better World’ (EABW) is the IET’s yearly campaign, targeting 5-13yos and caregivers, to challenge these ...

He's Coming Home

Agency: Mischief (MHP Group)
Client: Women's Aid

Opportunities to Save

Agency: W Communications
Client: Anthony Nolan

For Anthony Nolan, W Communications transformed the complicated reputation of blood cancer and the stem cell donation crisis into a bold, campaign that directly challenged an UK issue and saved lives. Targeting a notoriously difficult to reach young male audience, our ‘Opportunities to Save’ campaign increased average annual donations ...

The Chat: the UK’s first WhatsApp drama series

Agency: W Communications & BMB
Client: Breast Cancer Now

For Breast Cancer Now, W Communications and BMB created an innovative ‘UK first’ to provoke a much-needed conversation around breast cancer diagnosis. Dramatising the chaotic and heart-breaking reality of a diagnosis, our group message WhatsApp drama series commanded 23 minutes of Women’s Hour airtime, caused GMB presenter Ranvih Singh...

When your world stops. Ty Hafan is there.

Agency: Cowshed
Client: Ty Hafan

A family's whole world stops when a child receives a terminal diagnosis. It stops when they realise they must consider end of life care. Again, when they lose their child. Talking about end-of-life care – a children’s charity first – and putting family fundraisers at the heart of its Christmas appeal, Ty Hafan raised £350k in 60 hours ...

Fight For What Counts

Agency: Daniel J Edelman
Client: The Global Fund

An emotive campaign to make people and problems that seem distant feel close and personal for the people that can help. The Global Fund to Fight Aids, TB and malaria needed to raise $18bn. Our campaign “Fight For What Counts” elevated and championed the people that fight the world’s deadliest diseases every day, making it person...

Opposing Channel 4 privatisation

Agency: WPI Strategy
Client: PACT

WPI was appointed by Pact (Producers’ Alliance for Cinema and Television) to help fight off Channel 4 privatisation. The campaign ran for around a year until January 2023, with much of the activity concentrated in an eight-month period – from May 2022 to December 2022. Conservative MPs were targeted and deployed to sign open letters, ...

Pharmacy First: Securing Community Pharmacy’s Future

Agency: Luther Pendragon
Client: Community Pharmacy England

Luther Pendragon’s campaign secured the biggest investment in community pharmacy since 2006, with the Government and NHS England committing £645 million over 18 months. This was a direct result of our campaign, which included Parliamentary drop-in events attended by MPs and peers including the Financial Secretary to the Treasury; a pub...

Reclaiming School Picture Day

Agency: The Romans
Client: Dove

Saving the UK’s Cash Infrastructure

Agency: WA Communications
Client: NoteMachine

WA worked with leading UK ATM provider NoteMachine to secure a landmark commitment to legislate on access to cash, cultivating cross-party political champions and sustaining national media coverage to motivate Government to act.

Securing the Right to Rent with Pets

Agency: PLMR Group
Client: NOAH (National Office of Animal Health)

PLMR was engaged by the National Office of Animal Health (NOAH) to work alongside its in-house communications team to launch and execute the campaign, ‘Securing the Right to Rent with Pets: Making One Health Housing a Reality’. This was achieved when the Government published its Renters’ Reform Bill in May 2023.

Seizing Opportunities and Empowering Communities: Grayling's Support for Anglesey Freeport

Agency: Grayling
Client: Stena Line

Grayling’s public affairs campaign for Stena Line and Anglesey Council successfully secured freeport status for Anglesey against the odds. Our strategy focused on galvanising the local community to become advocates for the freeport, while emphasising its strategic importance in post-Brexit trade. We secured endorsements from 30 influen...

Campaign to vaccinate children aged 1-9 against polio

Agency: NHS North East London

Get the country talking about Bowel Cancer Screening!

Agency: Freuds+
Client: NHS England

Detecting bowel cancer at the earliest stage makes you up to nine times more likely to be successfully treated. But one in three people in England do not return their NHS bowel cancer screening kits. To encourage more people to complete the test, Freuds+ developed an impactful PR campaign for NHS England with ex-Ground Force hosts Alan...

Magistrate Recruitment Campaign

Agency: Four Agency
Client: Ministry of Justice

We work with the Ministry of Justice to support the critical magistrate recruitment campaign. In this phase of the campaign, recruitment was highly localised – with recruitment windows opening for 1-2 months in different geographies. With this in mind, our campaign was highly localised - with a regional PR roll-out mirroring recruitmen...

OnlyNans

Agency: Zeno London
Client: Ofcom

Over a Rainbow

Agency: Weber Shandwick
Client: Welsh Government

The 2022 FIFA World Cup was shrouded in debate around human rights, particularly for the world’s LGBTQ+ community. Having been assured by FIFA that rainbow items were allowed in stadiums, many fans headed to the first game wearing colours with pride. This was just 24 hours after teams were told they couldn’t wear OneLove armbands in th...

This Girl Can Beats the Barriers

Agency: 23red
Client: Sport England

2.4 million fewer women than men enjoy getting active. This Girl Can coined this the Enjoyment Gap – and they wanted to close it. To kickstart a call-to-arms, 23red delivered an activation that packed a punch. We asked women what stops them enjoying exercise, then turned these barriers into punch bags for an interactive boxing experien...

50 Shades of Ginger

Agency: Fight or Flight
Client: Roland DG

Creating a National Databank

Agency: Hope&Glory, Missive and Broadcast Revolution
Client: Virgin Media O2 and Good Things Foundation

Over 1.5 million homes remain without internet access, unable to connect with loved ones online, work and study remotely, or access vital digital services. We wanted to create a long-term solution to address data poverty. We launched the UK's first ever National Databank - like a food bank but for free mobile data - to tackle ...

In Liz We Trust?

Agency: COW
Client: Construct

Construct wanted a low-cost idea to demonstrate the versatility of their B2B software to build games quickly and cheaply. Introducing ‘In Liz We Trust?’, an 8-bit platform game created as a reactive protest to the devastating economic policies of the new PM, Liz Truss. Created and launched in five working days at a cost of £7...

Launching a UK-first environmental data centre technology

Deep Green

Agency: Apella Advisors

Our client, Deep Green, had a UK-first data centre technology, ready to scale, that could drastically reduce local businesses' and public swimming pools' energy bills and cut their carbon footprint by over 60%. Yet, they faced low awareness among potential customers for their computing services, sites for installation and investors. By...

Life. Subtitled.

Agency: Boldspace and Markettiers
Client: XRAI Glass

XRAI creates software powered by Augmented Reality, converting audio into visuals allowing a pair of smart glasses to turn speech into subtitles, in real-time, changing the lives for the deaf and hard of hearing community. XRAI came to Boldspace and Markettiers to develop a strategy to launch XRAI to the world. We were in an arms race ...

Project Heid: a new form of ‘graphic design’

Agency: W Communications
Client: Endura

For relatively unknown cycling brand Endura, W Communications boldly transformed trauma in the name of communicating complicated helmet technology. Featuring four real life brain injuries, authentic CAT scans and doctor’s neurological notes, our highly creative take on ‘graphic design’ resulted in a category defining triple digit sales...

Solve for Tomorrow: Art Imitating Life

Agency: Taylor Herring
Client: Samsung

A picture is worth a thousand words, so picture this: a series of classical artworks digitally reimagined to depict societal problems in 2022. Constable’s The Haywain modified to show a barren, scorched earth landscape; Millais' Ophelia floating down a river now filled with plastic bags; and Lowry’s iconic ‘Coming Home from the Mil...

BEST AGENCY OUTSIDE LONDON (HEADQUARTERS OUTSIDE M25)

Brazen

2022 was a game-changing year for Brazen in every sense. We celebrated turning 21 years old in style with a happy, motivated team, whose professional and personal wellbeing was our No 1 priority. With a roster of brilliant consumer clients who were our partners and friends. Providing a host of consultancy services that were second-to-n...

iseepr

iseepr’s goal is to develop as a team of unparalleled technology PR specialists in key global markets including fintech, payments, digital security and technology standardisation. The company is building a strong reputation via word-of-mouth, by delivering exceptional work and measurable results. Through Covid and the recent global dow...

Man Bites Dog

Based in the UK’s sustainability capital, Brighton & Hove, B2B ESG specialist Man Bites Dog is making global waves from the seaside. Placing team development at the heart of its growth story, the team’s success shines through in its growing client list of global business brands and its award-winning work on important issues from accele...

Smarts

Founded in Holywood, Co. Down in 1990, Smarts has grown from a local Northern Irish PR agency into a global PR and creative agency. Over the past 12 months, we’ve grown revenue by 26%; retained 100% of our clients and won six new ones; spent almost £300,000 on external staff training and development; devoted £500,000 of staff time to c...

The Jargon Group

Founded in 2009 as Jargon PR, the Jargon Group is an award-winning, international PR agency group which specialises in B2B technology media relations. The Group has 35 employees delivering world-class campaigns for over 70 retained clients. Building on previous deals, Jargon Group has bought two businesses over the last 12 months, acqu...

3THINKRS

3THINKRS is an agency on a mission to ‘reinvent how we work, learn and enjoy agency life’. It thrives on challenging the status-quo, cross-agency collaboration, and peak performance delivery. It has cultivated an adventurous, nomadic, peak performance culture, which is so beyond the norm that it warranted coverage in the Financial Time...

Five not 10

Five not 10’s on a mission to simplify PR for complicated brands. Both in the way it builds strategies and in the way they’re implemented. Why say something in 10 words when five will do? In doing so, the agency balances growth with employee well-being, consigning the “Sunday scaries” to history. Working for Five not 10 means looking f...

Fox&cat

9/10 people working in comms experience poor mental health and 7/10 experience stress. Fox&cat saw an opportunity to market itself with a clear agency mission: to help its clients to both deliver and thrive under pressure. 12 months on, and it’s disrupted the agency model with ADAPT, helped four clients deliver under pressure, smash...

M&C Saatchi Fabric

M&C Saatchi Fabric weaves brands into the fabric of culture. Recognising the enormous growth of the lifestyle space, M&C Saatchi Fabric was founded in 2021 to make brands culturally relevant through the things that form the fabric of our everyday lives. The earned-first agency enables brands to connect consumers to each-other through...

The Flywheelers

The Flywheelers is breaking the mould in PR with an innovative new model for integrated comms tailored for startups and scaleups. Our unique Subscription Model, which offers the agility and flexibility to meet the rapidly evolving needs of high-growth businesses, has attracted 20 category-leading startups and VCs as clients in less tha...

Arc Bio Communications

For the last two years, Arc Bio Communications has been listed by PRWeek as one of the UK’s fastest-growing communications consultancies. The drivers behind our success: our collaborative culture, collective ambition and passion for bringing our clients' innovations to life. Arc Bio combines the business savvy of management consulting ...

Battenhall

Battenhall is the communications agency for the social media age, and this year saw the agency deliver record growth, investment and client innovation. Our mission to focus on innovating through technology, citizenship and social media drove this year’s performance, as we diversified our services and client sectors, and invested more...

Blurred

What did we set out to achieve during the period? Put simply: CLEAR BLUE WATER between us and the rest of the industry; in terms of our specialist ESGP positioning, but also our purposeful ethos. With the former, we’d do this by landing our specialist subject matter expertise, and the latter, by clearly, openly and purposefully walking...

Fight or Flight

In just three years, Fight or Flight has brought energy, ambition and swagger to the B2B category, attracting and inspiring a new breed of bold, brave B2B clients determined to do standout, breakthrough work. The firm and its clients have proven that creativity can drive commercial impact for B2B businesses, and also that the market is...

Harvard

Despite being the end of the Covid era, 2022 bought with it some new challenges, especially for a tech specialist agency. Nothing could prepare us for Mark Zuckerberg’s ‘year of efficiency’ and how quickly and how devastatingly that would hit the tech industry, our clients, and in turn our agency. Now, you could think this is setting u...

Wimbart Limited

Wimbart is an independent specialist Public Relations and Corporate Communications consultancy focussing on African technology and corporate PR. With a focus on technology, investment, business and start-up sectors, Wimbart produces hyper-targeted, relevant and meaningful media campaigns for esteemed clients. Reliant on CEO Jessica Hop...

Words + Pixels

A small team of 20 can achieve a lot when they put their mind to it, have strong direction, a sense of purpose and incredible, diverse talent. Words + Pixels are that team. We are a challenger brand for challenger brands and make it our mission to support businesses with exceptional PR services they would not usually have had access to...

Blurred

We believe in diversity - not just because it’s the right thing to do, but because we believe that diverse talent is key to us truly realising our potential. Our clients have complex problems, requiring different experiences and world views that simply do not and can not come from one single sector of society. Our team is truly diverse...

Full Fat

Full Fat invests a lot into DEI. We believe it should be at the heart of every business. Fundamental to our approach is that our DEI work will never be ‘finished’ and we are always looking for new ways to innovate and evolve our approach. In the last few years we have seen the impact of our approach on the team including diversity, wel...

Harvard

Harvard’s diversity, equity, and inclusion (DE&I) strategy spans six pillars: Disability, Gender, LGBTQ+, Neurodiversity, Race and Ethnicity, and Socioeconomic. Each is led by a member of the Senior Leadership Team, with a team of 3-6 people from across the business to drive activity. The idea is not for each team to deliver sweeping c...

Ketchum UK

2022 saw Ketchum UK delivering record-breaking growth and 88% employee retention – proving that our DE&I commitments are not an impediment to business performance, but an accelerator of commercial growth. By delivering and driving DE&I strategies for our employees and clients, we’re creating lifelong equitable, commercial and inclusive...

MSL UK

We believe we continue to lead the industry on DE&I progress at scale. Creating the kind of progress we’ve achieved in a large agency, as part of a Network, makes us particularly proud.

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PRWEEK’S YOUNG GAME CHANGER OF THE YEAR

Amandeep Turna

Amandeep is a Senior Account Manager in Harvard’s PR division. Joining the business in November 2021 as an Account Manager, Amandeep has gone from strength to strength in the last year. She’s now on a team of nine, managing five people on a day-to-day basis, and overseeing clients including Meta, Bloomberg, EY and Qualtrics. This year ...

Jessie Brooks

Jessie May Brooks is true star in the Golin office who has made our work better and our agency better. Since joining Golin she has created our new influencer proposition and leveraged it to drive deeper strategic relationships with key clients and win new business. She was also central to the Persil team that won a Cannes Lions - for i...

Joshua Vine-Lott

During Joshua Vine-Lott's four years at Aurora he has fundamentally changed the way we reach, engage and empower our audiences, particularly patients. He has a profound understanding of the impact PR and communications can have on positively changing health behaviours, and continuously strives to expand his skills to continuously a...

Katie Gabriel

Katie oversees nine clients, from FTSE-listed brands, start-ups, to high-net-worths. Over her 5.5 years at Instinctif, Katie has mastered multiple sectors, including healthcare, retail, FMCG, real estate, agriculture and education. Katie has raced through the ranks, becoming a mentor to colleagues, avid networker and trusted partner t...

Malini Bhargav

Malini works to deliver depth and meaningful impact for every client and on each project she works on. She works with some of the world's biggest companies d to provide strategic advisory on how they can tackle their most pressing sustainability challenges. Malini has always been driven by the lack of South Asian female leaders in th...

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Gold Awards

SMALL CONSULTANCY OF THE YEAR

89up

89up is Europe's first impact agency. We campaign for great causes, build technology, tackle complex problems and inspire action. 89up was founded with a clear mission: to create a powerful integrated communications agency for the world’s most important causes. In the last eight years, we’ve become one of the fastest growing companies ...

Blurred

John Doe Group

If 2021 was a year of John Doe bubbling up, 2022 was the year we exploded. With offices across London, Manchester and Glasgow giving our integrated, culture-first offer a pan-UK footprint, we created something unique. Whilst PR remains at the heart of what we do, the extension of our services has seen us take on ad agencies to win ATL ...

Manifest

Manifest is an independent consultancy with a mission to build brands that change the world. Since 2009, Manifest has delivered award-winning creative work for a broad spectrum of businesses, all looking to supercharge the strategic impact of their organisations through PR and comms, including some of the world’s biggest brands. ...

Ready10

Ready10 is a stand-out industry success story since launching in 2016 and we’ve just completed our most successful year to date. Having begun as a one-person-one-laptop business, we quickly burst on the scene with a mission to deliver best-in-class PR that answers both brand and digital objectives via our Hearts, Minds & Bottom Lines a...

Tin Man

2022 was an exceptional year for Tin Man. 58% growth, 9 client wins, 25% headcount growth, 75% increase in investment in our people. How did we do it? We focused on the purpose driven creative work at which we excel, we continued to live and breathe our ‘Comms with Heart’ ethos, supported our team and recognised the power and po...

Citypress

At Citypress, we have significantly accelerated the pace of change in our business in the last twelve months. In 2022, our first full year of employee-ownership, we have democratised control of the agency, empowered our people and provided them with a direct share of the success of their business. Employee-ownership has helped us ac...

Harvard

We know that over the last few years, we’ve grown year on year. We’ve had minimal client turnover, and a high staff retention rate. 2022 was not that year, and moving into 2023, these challenges have intensified. But, despite these challenges, we have stayed true to who we are, and our values too. We’ve been introspective and rebuilt –...

Smarts

Taylor Herring

Taylor Herring delivers game-changing PR results for brands that want to stand out from the crowd. We’re known for fame-driving campaigns that capture the imagination of the press and public alike - seizing column inches, news airtime and social trending topics. In 2022, we hit the top of the classical music charts with Paddy Power...

The Romans

2023. The year we got BIGGER without getting BORING.

Brands2Life

2022 was Brands2Life’s best-ever year with record revenues, new business, awards, headcount, and societal contribution. It all started in 2020 when everyone here became an indirect shareholder through a majority-owned employee trust (EOT) and then fed into the five key goals that you’ll read about in this submission. Last year we...

Golin

Many of our clients saw us as nice people and a trusted pair of hands. Not that we're complaining, great to be trusted, but we also wanted to live our ethos - to create change that matters - through our creative work, bold thinking and delivering business impact. Change not just for clients, but for our people too. We created an open f...

Ketchum UK

2022 saw Ketchum UK delivering record-breaking growth through DE&I - unlocking the possibilities that happen when both align. By delivering and driving DE&I strategies for our employees and clients, we’re creating lifelong equitable, commercial and inclusive experiences. From growth innovation - winning the industry’s most competitive ...

MSL UK

We're providing the judges with our 23 for ‘23 and why we think MSL deserves to be shortlisted for Best Large Consultancy at this year’s PRWeek Awards and a shot at the big prize. We’ve grown revenue, running double digits at 12%, income per head has grown by £12k and 89% of our people say we have “an inclusive culture where difference...

Ogilvy PR

If 2021 was Ogilvy’s year of reinvention and redefinition… …2022 was when that work paid off and the business took off. Powered by our ethos of Ideas Others Can’t, we delivered an epic year of financial growth and creative impact – all while putting the wellbeing and success of our incredible, talented people first. Our...

W Communications

A phenomenal year for W Communications saw its entrepreneurial vision truly come of age. Building on 13 years of consecutive growth, it recorded its biggest ever year in both revenue and profit, against a backdrop of new investments in both our business and external businesses too. The record- breaking period (revenue up 33%, profits u...

M&S Food

This is not just any In House PR team – this is the M&S Food In House PR team. Unlike many retailers, all national PR is run in house. With more than 100 years of PR experience, and five clocking up more than half of that with M&S, the passion for the brand delivers amazing results year on year. From highly creative social media campai...

OVO

It’s been a year like no other for the OVO Corporate Affairs team. In June 2022 we had 13 members and a shoestring budget. Since then we’ve built a campaign machine to manoeuvre through a severe energy crisis. We turned PR campaigns into national policy, delivering millions of pounds to stressed consumers. We’ve challenged the industry...

Samsung UK

Since 2020, Samsung UK has been evolving its PR approach to shift consumer perceptions. Under the leadership of Lindsay Landi, Head of PR & Communications, we’ve moved from being perceived as a cold and corporate tech brand, to a culturally relevant ‘human’ brand championing DE&I in the tech industry. This involves shifting from a tech...

The LEGO Group

In 2022, the LEGO Group was expanding into a range of new areas, from unprecedented growth with adults, to digital-native audiences and a greater focus on Earned across channels – all whilst celebrating its heritage, hitting the milestone of 90 years in business. During this change, its Corporate Brand Communications team cha...

Uswitch

In 2022, the global energy crisis created significant uncertainty for Uswitch, a business primarily known for helping consumers save on their energy bills. Households could no longer switch, presenting an immediate impact on the P&L. Meanwhile, consumers were in a cost-of-living crisis and needed more clarity and advice. With the busin...

Virgin Media O2

Following the mega-merger of Virgin Media and O2 in 2021, and in a year when the cost-of-living crisis meant that essential services were more scrutinised than ever, the VMO2 External Communications team has delivered award-worthy coverage and campaigns, and delivered consistent counsel for two of the UK’s biggest brands during a perio...

Department for Culture, Media and Sport

The small and agile DCMS Comms team delivered the comms for not one but four global events in the space of a few short months, while also getting on with their day jobs. From the Queen's Platinum Jubilee to the Lying-in-State for her passing and the Coronation of Their Majesties The King and Queen Camilla, with the Commonwealth Gam...

Electrical Safety First

Our PR and campaigns have kept the public safe by increasing awareness of dangers and achieving legislative change. Between 1 June 2022 to 2 May 2023 we secured 1,932 pieces of media coverage, creating 997 million opportunities to see or hear. Our 'Don't Be Electricked' campaign persuaded the Government to issue an official statement u...

Kingston University

Kingston University’s public affairs team has pioneered a sector-leading campaign to champion ‘Future Skills’ – the skills required by both graduates and businesses alike to secure the long-term economic success of the UK. In addition to far-reaching impact with cross-party politicians and policymakers, the team’s work has directly led...

London North Eastern Railway

Following a structural reorganisation, the Communications function has been reshaped since May 2022 to focus on delivering excellence in Communications in the rail industry. Sitting separately from the marketing team (which is unusual in many in house functions), the team takes an integrated approach to external and internal communicat...

B2B CAMPAIGN

In Liz We Trust?

BEST ENVIRONMENTAL PURPOSE CAMPAIGN

BEST INTEGRATED CAMPAIGN

Me, My Autism & I

Spider-Man: No Way Home Home Ents Release

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Lucy's

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BEST USE OF PLANNING, STRATEGY AND EVALUATION

BEST USE OF A SMALL BUDGET

King Charles III of Chocolate

CITY & CORPORATE COMMUNICATIONS

FINANCIAL SERVICES

HEALTHCARE: ETHICAL & OTC CONSUMER

INTERNAL COMMUNICATIONS AND EMPLOYEE ENGAGEMENT

ISSUES AND REPUTATION MANAGEMENT

#TwinForHope

MARKETING COMMUNICATIONS: AUTOMOTIVE AND TRANSPORT

MARKETING COMMUNICATIONS: CULTURE, MEDIA, SPORT AND TRAVEL

Empty Nesters Take Flight: easyJet Recruits Over 45s

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