Choose Carton

Agency: Brands2Life
Client: Tetra Pak

In the last year, Tetra Pak has demonstrated true sustainability leadership with its Choose Carton campaign. The campaign has successfully affected policy change (DEFRA’s consultation on consistent household recycling); educated over two million consumers on the recyclable credentials of cartons and engaged a broader audience than ever before - our Small Decision, Big Impact videos have been viewed 3.7 million times, and our trade media coverage reached 20 million business leaders. The result? 78% of food and drink producers are considering a switch to cartons on the back of Tetra Pak’s brand visibility increasing 22% during the same period.