Boys Boys Boys

Agency: WongDoody
Client: Both&

Imagine not feeling at home in your own body. Not being able to look in the mirror. This is part of being transgender.

Pioneering fashion brand Both& makes clothes specifically designed to create masculine silhouettes. We needed to introduce the brand and empower transmen with a moment of feeling seen. We hijacked a globally recognised moment in the iconic 90s Calvin Klein clothing campaigns and put transmen in front of the camera and an LGBTQIA+ crew behind it. Creating cultural icons out of the community by breaking taboos around what defines masculinity and sex appeal.