Green Car Cross Code

Agency: Kindred
Client: ZenAuto

The UK is well on its way to a zero emissions future, and yet media conversation remains dominated by negativity.

ZenAuto wanted to change the narrative and engage families on the topics that really matter to them to support the switch to electric. We created the Green Car Cross Code – an updated set of guidelines for kids, developed with the support of road safety charity, Brake. The campaign secured widespread coverage, increased understanding and confidence, delivered safety messaging to 4,000+ schools and best of all? The DfT called. They’re interested in using the Green Car Cross Code too.