What on Earth is the Value of Space

Agency: Ogilvy UK
Client: Inmarsat

With climate change and pollution dominating ‘green’ headlines, Inmarsat challenged Ogilvy to launch an altogether different, but just as vital, mission – alert people to the role space plays in enabling sustainability on Earth – and change mindsets around the threat posed by space junk.

The world’s largest study into human perception of space provided a range of newsworthy assets and talking points which drove global headlines, sparked top level conversations and generated hundreds of sales leads. We delivered >4280 pieces of coverage, a 54% uplift in space sustainability conversations and sales leads worth over $50,000,000. Now that’s out of this world.