Brenda Edwards at the heart of live saving CPR campaign

Virgin Media O2 in partnership with British Heart Foundation (supported by Hope & Glory and Broadcast Revolution

Agency: Virgin Media O2

O2 rolled out life-saving defibrillators in hundreds of its stores and worked with TV personality Brenda Edwards to raise awareness and encourage the public to sign up for free and easy CPR training with the British Heart Foundation. Brenda supported with a broadcast day, media interviews, quotes and photos, helping to secure over 80 pieces of coverage including The Sun, Sky News and Good Morning Britain, and delivering against the objective to drive the public to learn CPR. Just weeks after the announcement, a member of the public needed help in an emergency and our staff were able to assist.