#NotComingHome

Agency: Red Consultancy
Client: Centrepoint

Youth homelessness charity Centrepoint needed a Winter campaign to generate coverage and donations. However, with Christmas vs the World Cup, it was going to be a fight for column inches.

So we used the power of English football culture to our own ends. With chants of “It’s Coming Home” being heard across the nation, we shone a light on those NOT coming home this winter. Featuring England players and fans, we created a powerful piece of film content supported by a hard-hitting media story, ultimately raising awareness and crucially charity donations.