Getting the nation talking... in BSL

Agency: Tin Man
Client: Cadbury Fingers

To launch Cadbury Fingers' partnership with National Deaf Children’s Society, Tin Man wanted the hearing community to experience exclusion – just like people with deafness do everyday - and used a blend of popular culture and purpose to do so.

Consulting with a team of deaf advisors, we teamed up with deaf star ‘du jour’ – Tasha Ghouri – and dropped some juicy relationship secrets using only BSL. Cue a mad rush of FOMO amongst her followers. Our ‘tease/reveal’ strategy was executed with military precision. We watched our audience experience proper exclusion, before revealing the true campaign purpose to huge media fanfare.