Nemesis: Campaign to Close a Legend
Agency: Smoking Gun
Client: Alton Towers Resort
Through first-class storytelling, we turned the temporary closure into an activation that successfully kick-started the ride’s next chapter, creating excitement and intrigue and successfully mitigating any negative sentiment. The campaign achieved ‘thrilliant’ results, driving hundreds of headlines and unprecedented levels of UGC - leaving fans proclaiming “the marketing for Nemesis is better than anything from Disney!”