Agency: Weber Shandwick
Having developed strong relationships with the EMEA banking sector, IBM turned to Weber Shandwick to transform their conversations from technical, functional solutions into deep client storytelling. Through qualitative and quantitative analysis, we uncovered the topics of conversation of most interest to business decision makers – from AI to Gen Z – and developed creative campaigns went beyond traditional thought-leadership, complete with unique design aesthetics. A truly revolutionary approach for IBM; Banking Insider outperformed all KPIs by making its clients into the heroes, delivered tangible new business returns and has moved beyond EMEA to the embraced by IBM globally.
