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I Came By Train
Agency: Hope&Glory and Mother
Client: Trainline
We came up with #ICameByTrain: a multi-layered campaign that put Trainline at the heart of sustainable travel and our audiences’ news and social feeds. The campaign led a 37% uplift in 16-34 rail sales and a 42% uplift in Trainline app usage. The brand has become the Number One Travel brand for youth according to Voxburner research.