Seizing Opportunities and Empowering Communities: Grayling's Support for Anglesey Freeport

Agency: Grayling
Client: Stena Line

Grayling’s public affairs campaign for Stena Line and Anglesey Council successfully secured freeport status for Anglesey against the odds. Our strategy focused on galvanising the local community to become advocates for the freeport, while emphasising its strategic importance in post-Brexit trade. We secured endorsements from 30 influential UK and Welsh politicians, garnered media coverage, employed precision digital advertising, enlisted the backing of leading international businesses, and leveraged the support of over 2,000 local residents. As a result, Anglesey was announced by the Prime Minister as one of the inaugural Welsh freeports, setting the stage for economic growth and community empowerment.