Escape the UK

Agency: Taylor Herring
Client: easyJet holidays

As the cost of living spiralled, we wondered if it could be cheaper to power down the boiler, cancel the weekly supermarket delivery and jet off to the sun? Turns out, yes…

Working with easyJet holidays, we created a month-long, all-inclusive ‘Escape the UK’ break in to the Stella Gardens Resort in Egypt. The holiday was fastidiously designed against financial research and was £227 cheaper per person, per month, than staying in the UK. Unsurprisingly, it sold out in 48 hours. The budget-friendly campaign grabbed front page news and generated a huge increase in commercial visits to the easyJet website.