Zoom Towns

Agency: Zeno London
Client: Zoom

In mid-2022, with Covid abating, Zoom needed to move from pandemic ‘poster child’ to the forefront of hybrid working conversation. Zeno developed Zoom Towns – a UK-wide analysis of locations across the country that had seen a boom in remote workers, powered by platforms like Zoom. With a media strategy designed to reach both business decision makers and political leaders, the campaign directly connected Zoom with the growth potential that remote and hybrid working enables, pushing the government to take a more progressive stance in line with its Levelling Up agenda.