#MerkyFC

Agency: Hope&Glory
Client: adidas and #Merky

#Merky FC: a partnership between adidas and Stormzy’s #Merky Foundation will see real change in representation off the pitch in the football industry.

The campaign achieved over 200 pieces of editorial coverage, including 30 pieces across national broadcast, print and online titles. As a result there were over 35,000 visits to the #Merky FC website in the first week of the campaign. There have been over 2,000 applications for the roles. Almost half (46%) of the campaign’s Black and Mixed Heritage audiences were aware of the launch.