Opportunities to Save

Agency: W Communications
Client: Anthony Nolan

For Anthony Nolan, W Communications transformed the complicated reputation of blood cancer and the stem cell donation crisis into a bold, campaign that directly challenged an UK issue and saved lives. Targeting a notoriously difficult to reach young male audience, our ‘Opportunities to Save’ campaign increased average annual donations sign-ups of 16-18- year-olds by 25 per cent and saw up to 66 per cent of the population of people living with blood cancer given another chance at life.