Love or Hate, The unborn baby edition

Agency: W Communications & adam&eveddb
Client: Marmite

For longstanding client Marmite, W Communications and adam&eveddb daringly utilised 4D ultrasound baby scanning technology to find the UK’s ultra-early lover and haters. Integrated in approach, our unborn baby campaign would traverse TV, traditional media, social media, and dark social pre-natal parenting groups all in the name of winning the breakfast table back. Born to strategically spread brand love over growing lethargy, Marmite would once again command front pages and red top clean swipes whilst also delivering a 11% interim sales highlight uplift.