Michael White

Over 15 years experience working in the communications industry, spanning multiple agencies, and representing some of the biggest global brands associated with sports and entertainment. In 2022, I moved in house to a take up a newly created role, and set up the first ever PR and Communications function within Six Nations Rugby, the organisation responsible for the sports biggest annual international tournaments and events. A member of the leadership team, I oversee all internal and external Communications and PR activity that includes strategic communications, issue and crisis mitigation and management, corporate affairs, reputation management, stakeholder management, Championship promotion and PR, content creation, marketing campaign development and reporting.