Michael Dowell

I've spent the last 15 years shaping ideas that make a difference for brands, and today, I'm lucky to lead an amazing team of creatives and crafters at MSL UK. As Executive Creative Director, my mission is simple: to push creative boundaries and craft work that stands out, drives change, and inspires action. I believe that creativity isn't just about making something look good — it's about creating work that challenges the status quo, reimagines possibilities, and sparks meaningful conversations. For me, the best ideas are the ones that change how people think and feel, both about a brand and the world around them.