Laura Peters

Laura has 25 years' experience in PR. She joined Alzheimer's Society in 2024 as Associate Director of External Relations and ensures the Society informs, engages and galvanises wide-ranging audiences to take action to beat dementia. Her teams include national and regional media, social media, celebrity and conferences/events. Laura has driven a strategic communications approach, ensuring teams are communicating with audiences in a consistent, relevant way and making 'real world' impact beyond comms measurement. Laura has previously held communications director roles at Cancer Research UK and WWF-UK, leading award-winning communications approaches on activity like Stand Up To Cancer, sector-leading corporate partnerships and numerous awareness campaigns.