Work For Humankind

Client: Lenovo

Work for Humankind is a bold initiative that called on global volunteers to take part in a unique opportunity: do your job from one of the world’s most remote islands, while helping to save endangered wildlife and empower the island community.

The project took working remotely to the extreme. Sending volunteers to a remote office on Robinson Crusoe Island, volunteering in their free time, and harnessing the power of Lenovo technology. This campaign has helped prevent the extinction of endangered species, transforming the island’s conservation efforts, and the perception of hybrid working for years to come.