Agency: Ready10
Tech innovators Wise Protec developed & launched a new face
mask which destroyed 99.5% of the COVID-19
virus on contact.
We were briefed to drive brand awareness by communicating the
product’s unique ‘anti-viral’ capabilities. At that time, the UK was
one of the slowest European markets to adopt mask use, affecting
local sales.
Capturing the public’s attention, we created ‘Wear A Bloody Mask’.
A digital storybook narrated by Brian Blessed which communicated
the importance of wearing – a bloody – mask.
We exceeded the campaign KPIs by 177%. The content was featured on national broadcast, and online brand searches spiked by 90%.
