Client: PUMA
Sustainability isn't just a boardroom buzzword – it's the battle cry of the next generation. Today's young people are demanding a say in their future, craving connection with brands that can shape a more sustainable world. Yet, 71% feel unheard and overlooked in the sustainability conversation. Two in five wish they could connect with brands to help chart a better course. And Conference of the People, a day powered by PUMA, which brought together influencers, industry experts, and NGOs, and showed us that sustainability, as it is talked about today, isn’t engaging the next generation. That it isn’t accessible.
