Agency: Grayling
With small, independent businesses hit hardest by the pandemic, Visa asked Grayling to deploy an earned-led, but integrated, campaign across traditional and digital media to respond to the crisis... offering support, advice and practical help to enable SMEs to trade online, while encouraging consumers to shop local more often.
Eight months of PR activity included commissioned independent research into consumer and business owner attitudes plus reports, media outreach, interviews, events and partnership building.
The Where You Shop Matters campaign changed shopping behaviours, led the media agenda and delivered meaningful digital transformation for many SMEs, ensuring business could continue.
