Virgin Media
Virgin Media’s small but mighty External Communications team has punched well above its weight following an exceptionally busy year.
The team was instrumental in helping the company adapt to Covid-19 with significant crisis comms and customer support measures, and created campaigns to demonstrate how Virgin Media was keeping the nation connected to everything they love.
Despite a 41% cut in its budget, Virgin Media’s total volume of coverage increased by 35 per cent compared to year before and its share of voice grew 2 percentage points compared with key competitors whose volume of coverage declined over the same period.