Turning the tide on Windrush apathy

Client: Justice4Windrush

Why? It’s a relevant question when you learn about the Windrush scandal, with people who were invited to the UK to help us rebuild after WW2 having since been detained, denied legal rights and told they have no right to live here. Compensation has been slow, and commitment to change from those in power severely lacking. As of January 2024, only 13.8% of those eligible had received any compensation.

Coldr and partners changed that with a campaign anchored by an exclusive recording of Annie Lennox’s hit, Why? which resulted in a commitment to change from both major political parties. Annie, a dedicated political campaigner, played a key role in this effort. In October 2023, actor and campaigner Colin McFarlane enlisted strategic PR and marketing support to launch Justice4Windrush - a campaign calling for swift and full government compensation for all victims of the Windrush scandal. With social purpose at its core, the campaign aimed to create a movement to change perceptions, raise awareness, and generate a commitment to compensation for the victims.