Turbocharging the UK semiconductor manufacturing sector

Brands2Life

Client: Pragmatic Semiconductor

Pragmatic tasked us to help it become the UK’s largest semiconductor manufacturer, shape the Government’s semiconductor strategy and grow the profile of its senior leadership in front of future customers and investors.

With over 240 pieces of coverage (a 1900% uplift compared to pre campaign) and over 50 meetings with senior political stakeholders, our engagement resulted in Pragmatic being invited to join the Government’s expert semiconductor advisory panel. The Government’s National Semiconductor Strategy also included Pragmatic’s key recommendations – most notably a guarantee of government investment to support semiconductor manufacturing, not just R&D.