Agency: Virgo Health
With the arrival of Coronavirus causing a decline in breast self-check and breast cancer referrals, Golin helped Estee Lauder Companies UK&I launch their iconic Breast Cancer Campaign to reprioritize breast cancer during the Pandemic. The resulting activity united women of all communities in the world’s largest online self-check event, sharing self-check best practice and normalising breast care through a diverse range of viewpoints. The campaign ignited media and social discussion, achieved a world record event attendance and left a legacy of increased self-checking and positive conversation across audiences.
