The Waiting Room

Client: LNER

After a year of lockdown, kids in the North East were choosing train-track trespassing as a new way to alleviate boredom, provide thrills and feed the latest trend of ‘danger posting’ on social media.

Our comms approach needed to stop this activity in its tracks. Literally. Enter, ‘The Waiting Room’ - a dramatic, purpose-driven installation that provided a stark, visual message of the real consequences track trespassing can have on people’s lives. Families were confronted with a perfect recreation of a child’s bedroom that had been abandoned due to the devastating impact of track trespassing.