The Wait

Client: Intimina

One in 10 women worldwide have endometriosis, yet despite the seriousness of this disease, it takes an average of eight years just to get a diagnosis. That’s eight years of enduring terrible pain, misinformation and the feeling of not being heard.

Cow and Intimina wanted to make the issue of endometriosis seen and heard. They gave a voice to real-life cases studies in the most disarming manner – a cast of 8-year-old girls. The low-budget campaign generated 258 pieces of global coverage and the video has had over 455k organic views – which continues to be shared and viewed long after launch.