The Tattooist of Auschwitz

Client: Sky

The Holocaust, despite being the single most documented event in history, faces persistent denial; now more than ever.

So when Sky approached us to for their launch of The Tattooist of Auschwitz, we immediately recognised the challenge ahead of us… How do you bring the Holocaust to the boxset generation? And how do you ensure that its dramatisation does not fuel those who perniciously desire to distort history but instead inspire those who seek to understand it? Through a strategic campaign that involved education, collaboration and mitigation, we did just that, resulting in Sky’s most successful TV launch since 2020.