The Rough Guide to the End of Life

Client: Marie Curie

The strategic leap of treating end of life like a travel journey to navigate helped us to break through the taboo of dying, providing an easy-to-understand analogy that got adults thinking about end of life. The Rough Guide to the End of Life is one of Marie Curie’s most-engaged piece of content ever and has proven to be an essential resource for people going through the end of life journey.