The Meaningful Meeting Manifesto

Client: Brother

The UK has a problem with meaningless meetings. We all complain about them, and they’ve generated a significant productivity challenge for businesses.

Workplace productivity is Brother UK’s business, and we leveraged this universal and relatable issue to connect the brand with a business audience on a national scale. Our creative campaign – The Meaningful Meeting Manifesto - which included a partnership with comedian Rob Mayhew and an episode of BBC Radio 4’s The Bottom Line, reached millions across the UK and provided our target audience with the solutions to make meetings more meaningful.