Agency: TALKER TAILOR TROUBLE MAKER
With cars off the road, Direct Line applied its “We’re on it” ATL to focus on people doing extraordinary work during the pandemic. As a long-term partner of Pride in London, we chose to highlight LGBT+ Switchboard, a literal lifeline for queer people over the festive period, after it was reported that LGBT+ people were feeling loneliness even more acutely, not being able to interact or meet with other queer people. With just three weeks until December 25th, queer street artist Pegasus created The Lonely Human, a mobile piece of street art that highlighted how lonely people felt.
