The Jobs Fair of the Future
Tin Man
Client: Amazon
Our brief was to engage secondary school students, schools, and teachers with the coding competition and raise awareness that Amazon was looking for talented young scientists of the future. To reach this audience, we needed something interactive, fun and exciting. And it needed to showcase all of the wonderful, innovative opportunities that AI and computer science can offer young people. Enter the Amazon Jobs Fair of the Future. Hosted at Amazon’s Shoreditch HQ with top gen-Z talent, Tobi Brown from The Sidemen, it brought to life the futuristic world of jobs in AI - from Metaverse Architect and Paramedic Drone Programmer to Tech Fashion Designer and Zero Carbon Transportation Planner - in a way that just can’t be taught in schools. The event kicked off a six-month, multi-layered media campaign and the results speak for themselves: • 126 quality media articles, including segments on BBC 5 Live, Sky News and Bloomberg TV • 929 teachers & parents engaged with the online platform • 5,833 Alexa Young Innovator Challenge student accounts created • 87,331 page views