The Heroes Beneath

Client: Sky Ocean Rescue and WWF-UK

Thinking of amazing oceans and sea creatures, we imagine far-off waters - not the UK. Yet our coastlines are teeming with wildlife and the abundance, beauty and wonder of UK marine life became a central pillar in Inkling's 'The Heroes Beneath' campaign, with a purpose to demonstrate public support for oceans and put ocean health at the forefront of the government agenda. The campaign resulted in 5x coverage KPI, converted 22 new MP advocates, and helped drive 211,000 petition signatories, leading to a debate in parliament that influenced a government commitment to trial five Highly Protected Marine Areas around UK coastlines.