The Great Loo Review
Burson
Client: Bloo (Henkel Laundry and Homecare)
Employing an earned-first approach, we collaborated with the influencers to not only deliver high performing content across TikTok and Instagram, but also ensure a strong narrative that drove earned media headlines. This was supported by a news edit of the influencer content and the addition of headline worthy stats exploring Brit’s attitudes to using public toilets.