The Great Loo Review

Client: Bloo (Henkel Laundry and Homecare)

It’s fair to say that presented with a brief to drive awareness for toilet rim hangers in a ‘fun’ way is certainly a unique challenge. However, this is one campaign that didn’t stink. Partnering with TikTok content creators, Cal & Therese Ryan, Bloo challenged them to travel the length of the country to review the best and worst public loos in the UK - ‘blooing the loos’ of the worst!

Employing an earned-first approach, we collaborated with the influencers to not only deliver high performing content across TikTok and Instagram, but also ensure a strong narrative that drove earned media headlines. This was supported by a news edit of the influencer content and the addition of headline worthy stats exploring Brit’s attitudes to using public toilets.