The Digital Vending Machine

Client: Bango

In 2023, established digital payments provider Bango wanted to dramatically pivot its business to target telco providers and capitalise on the rapidly growing ‘subscription economy’.

Bango’s new ‘Resale’ product solved a major technical headache for telcos — how to offer unique deals on popular subscription services (e.g. ‘six months of free Netflix’) to supercharge acquisition and retention…But no-one knew about it. Wildfire’s bold campaign took Bango from niche technical play to telco must-have. Our Digital Vending Machine concept, the creation of a new product category and smart media engagement generated 2,000+ coverage hits and 240+ sales leads.