Space Oddity

In 2020 The Royal Mint launched its new brand positioning as “The Original Maker” and set out to broaden the appeal of its collections by launching the Music Legends series. We needed to take the series of out the coin collecting media and into the mainstream. Hence the “Space Oddity”. This campaign drove an extraordinary 363 pieces of UK coverage, including over 25 pieces in national media titles across print, online and broadcast. It resulted in millions in sales for the business.