Client: Supplies for Ukraine C.I.C
When the Ukrainian conflict began to fade from UK news headlines, so did life-saving donations as the public numbed to the war. So, we tapped into an unexpected channel – transit stations, and a universal medium – music, to recapture Brits’ hearts and minds. Together with our nonprofit partner, Supplies for Ukraine, we invited buskers who normally play in Liverpool’s massive Merseyrail transit system to donate their prized locations to silenced Ukrainian performers who could no longer perform in their war-torn country – creatively livestreaming their music from 1,500 miles away during Eurovision to revive UK attention and vital donations.
