Sorry Surrey

Smarts

Client: Chessington World of Adventures Resort

Our campaign to launch the new World of Jumanji at Chessington World of Adventures drew on humour and a relatable theme for any parent – high volume excitement – to create one of the UK’s most successful print advertising campaigns (as independently measured by Kantar’s Creative Excellence team).

Saying ‘Sorry Surrey’ for the eardrum-exhausting excitement of children riding the theme park’s new Mandrill Mayhem rollercoaster was one part of a PR and advertising campaign that reached an estimated four million people, through hundreds of pieces of top-tier national and consumer media coverage, more than an hour of TV and radio broadcast opportunities, and thousands of social media views and engagements.