Shop Small by American Express: WE'RE OPEN

Agency: Hope&Glory

We’re Open by American Express delivered 730 pieces of coverage and we landed prominently branded images across the front pages of six national newspapers. It was a campaign that delivered in its aim to drive footfall to small and independent high street retail and dining businesses at a time when they needed it most. PR contributed to record levels of Cardmembers taking part in the programme and to £1.1 billion spent by Brits in small businesses on Small Business Saturday 2020 – a 25% increase on the previous year.