Share The Load

Good Relations

Client: Starling Bank

“Everybody's talking about the new Share The Load online tool” proclaimed the MailOnline on November 16th.

It’s true. Who knew something as seemingly simple as a ‘chore calculator’ could get the nation’s tongues wagging, set social media alight, and send tens of thousands of Britons flocking to Starling’s website to try it out for themselves? Share The Load did all that and more; settling households’ ‘chore wars’ and helping solidify Starling’s status as a household name, staying true to the bank’s founding principle of fairness while generating over 500 new customer applications.