“Save Our Zoo”: A COVID-emergency fundraising campaign by Chester Zoo

In 2020, Chester Zoo faced the biggest challenge in its 90-year history when it was forced to close because of the pandemic. ‘Save Our Zoo’ became a media and social media phenomenon, achieving more than 3,000 pieces of media coverage; reaching 40 million across multiple social platforms; and securing more than 6.5million engagements. Animal lovers to conservationists from around the world stepped up to ensure Chester Zoo could continue its vital work as, just six months later, the world-famous charity zoo had raised £4.8million through the global campaign, all created, managed and executed by its small in-house team.