Sage

This year for Sage has been all about developing our brilliant team so that we can deliver on our objective of changing our reputation from a traditional company to a leading provider of innovative technology for small and mid sized businesses. We have achieved this by giving the team significant opportunities to develop their skills and careers, and embarking on a programme of work telling our tech and innovation story in an elevated, consistent way. The results speak for themselves - our investment in the team has led to fantastic results both for our PR team - but also for the business. The significant increase in coverage on our tech and innovation pillar is leading to an improved reputation as a tech innovator for Sage, supporting an increase in Sage's share price and generating sign ups to Sage's latest innovations. This trajectory is just the beginning for Sage's External Communications team, and we look forward to continuing to build on our strategy.