Ross Kemp Behind Bars

Client: Heineken

Was there ever more perfect casting? He’s been behind the bar of the Queen Vic in Eastenders. He’s been ‘Behind Bars’ filming documentaries on prison. And yes, now Ross Kemp, a legit national treasure, is behind bars for us, to sell Heineken’s SmartDispense bar technology to landlords in a the most unlikely B2B celeb campaign of the year.