Reducing vaccine hesitancy

Client: Councils and NHS trusts

At a time of national crisis, Westco, the agency for social good, launched a campaign to stop the spread of Covid. In January 2021 it launched its Covid Hub for councils and NHS trusts, providing free campaign strategy and content to reduce vaccine hesitancy. Partnering with media buying agency CAN, 30 councils and 3 CCGs responsible for 11,135,091 people, signed up to the campaign. The results were spectacular: over 10 million young people were reached with a click through rate of 1.12% and 25.1m impressions, ctr of 1.56% for Black or Black British audiences with a demonstrable uplift in vaccination.