Queen’s Header

Client: Just Eat

After the Lionesses won the Euros, women’s football was roaring. But with the World Cup hosted in Australia, momentum was at risk. Anti-social time differences meant opportunities for group viewing were limited. Not many pubs open for breakfast, not many breakfast spots are built for football...and that's before we talk about how few football spaces are built with women in mind.

The Queen’s Header wasn’t a stunt, it was a solution. The UK’s first pub that only showed women’s football didn’t just feed the fans, it fed the game with all proceeds supporting grassroots women’s football. With standout perception changing results the campaign was a victory for Just Eat too. A bite was taken out of competition, campaign success fuelled commercial success and women’s football goals were supported with sausage rolls. Result!