Prehistoric Landscape Art

Client: Apple TV+

To launch the new season of Apple TV+’s anticipated docuseries, Prehistoric Planet 2, Taylor Herring delivered an earned-first activation, that drove fame and tune in, alongside the show’s official global launch.

The creative idea had to be executed in multi-market – oh, and 100% sustainable in line with the brand’s eco-ethos. Working with artist David Popa we commissioned a series of giant natural artworks, across three different markets. The best bit? All of the naturally sourced materials used to create the art, washed away without leaving a trace. This supersize creative delivered epic results – with over 400M+ in earned media reach. The ambitious campaign generated global coverage with 350+ news, features, and editorial pieces. From BBC News to The LA Times Times; the Mail Online through to Variety, Entertainment Tonight and Forbes Argentina – and further coverage landing in China, Spain Germany, Peru, Italy, Brazil, Ireland. A cherry on the cake? Leading UK marketing trade titles, The Drum and Campaign both named this earned first work as their ‘Ad of the week’.