Pre-Nug Agreement

Ready10

Client: McDonald's

Sharing McDonald’s Chicken McNuggets is the ultimate act of love and commitment, so we made it official by creating the “Pre-Nug Agreement”, a unique contract designed to bind friends and their McNuggets together, forever.

We teamed up with Love Island besties Millie Court and Chloe Burrows and roped in Liam Reardon to cause mayhem in the gossip pages by hinting that it was actually a pre NUP agreement that was being signed… cue: showbiz rumour mill into over-drive, a wild amount of social conversation and coverage which led to a 19% increase in sales of Chicken McNuggets. Ahhhh, true love.